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Hi, we’re Adacta — a leading software provider for the insurance industry. Our insurance platform, AdInsure, gives Life and P&C insurers a future-proof way to streamline their operations and processes.
While insurers are acutely aware of the need to transform and overhaul their legacy technology, many are reluctant to go ahead because of the cost and complexity of replacing their outdated Software and IT systems. Read on to find out how modern insurance platforms can help you move forward with most of your digital transformation activities.
Core systems keep insurance companies running, humming quietly in the background, processing transactions, and ensuring everything is recorded. Most core systems are proprietary platforms, developed and deployed years or even decades ago, that have been updated and extended to reflect the changing needs. This makes them reliable but also challenging and expensive to manage or change.
The reluctance to replace their core systems results in the insurance company's low digital maturity, which scored only 47 out of 100 in a recent BCG survey.
Core systems with few modernization options are a key factor in this – outdated legacy systems are shackling companies down and stopping them from building competitive advantages and delivering on customer expectations. The market is shifting, and consumers and Insurtechs are sending a clear signal: convenience, speed, connected ecosystems, and digital experiences rule the market.
Gartner’s findings from 2021 bear this out: insurers rated improved customer experience and improved product distribution as the two most important strategic initiatives. Legacy modernization remains a high priority for insurance CIOs, with the majority (55%) of organizations that Gartner surveyed currently going through a modernization project of core IT or back-end systems.
In the past decade, insurers increasingly opted for standard off-the-shelf core systems that promise relief from maintaining and developing custom-built legacy systems. However, these systems could pose another trap – reducing insurers' self-sufficiency and independence. Relying on the vendor for every little change is the recipe for reduced agility and flexibility. Migration from Legacy Systems ended up with as just another legacy solution.
Modern insurance platforms have emerged to address these issues. These solutions are based on best practices that reduce the risks of implementation. At the same time, they are also configurable by the client so they can cover emerging needs while also delivering the flexibility, agility, and scalability required to move into new markets and reduce operational costs.
Expanding into new markets, in particular, is something that’s easier to do with a standard system as insurers can leverage core capabilities to speed up the development and testing of new modules.
Another benefit of modern platforms is that they include many more features than traditional core systems. By integrating features such as BI, workflow management and BPM, online portals, and others, it is much easier to digitalize operations and focus on creating new products.
Standard software also comes with regular updates and consistently updated regulatory compliance, reducing the ever-growing compliance risk. Organizations need to comply with stringent Know Your Customer (KYC) standards, personal data privacy requirements, and anti-money laundering (AML) regulations. It is almost impossible to achieve these goals effectively and proactively without a modern, regularly updated standard software solution.
Standard systems are becoming very popular. McKinsey’s study found that nine of the top 12 US P&C insurers use standard software. Data shows that 75% of leading insurers in North America, CEE, the Nordics, and the UK choose standard software for claims and policy administration.
Replacing the core insurance system is a daunting prospect. It is complex, impacts most of the company, and takes a long time. Another significant factor is that most CIOs and other people working in insurance IT departments usually do not have extensive experience with core system replacements.
Remember, it only usually happens once every decade or more.
So, this high-risk and complex project is something that’s needed if insurers want to fend off competitors and grow. How should they go about it?
Looking beyond the core in practical terms means two things.
First, make a good business case by aligning technology investment and business goals. Due to the complexity and cost associated, building the case on technology only will not do it. Look at the business and identify the desired outcomes. Pain points should guide objectives and help determine the planned impact of a potential new solution. Of course, all this should happen in the context of the strategic direction and future growth of the company.
Replacing a legacy system should not be replacing existing core insurance functionality and not just a technology decision. It is a business transformation project. Your strategy and vision shape your business goals as the final destination for this project. This means the next step is getting senior leadership buy-in and here are some of the points you should focus on when looking for a new solution.
Look beyond the core - go for rich features for your business and IT teams
Once you’ve built the business case, it is time to look at solutions. To find the right one, you need to understand the features and capabilities of modern standard insurance platforms; what parts of the insurance value chain they cover. To understand what the market offers, vendors can be of great help. They have experience with the future direction of technology and they are talking to a wider market, giving them a broader understanding of trends.
Vendors also run real-life projects and operations, talk to market analysts, and last but not least, they are investing heavily in the tech that they think is the future of insurance. When it comes to technology, vendors are a treasure trove of useful information you can use to map your way forward.
Once you have a firm framework of what’s possible, start looking at what you actually need.
A traditional core system in insurance essentially covers Policy Administration System (PAS), claims, and billing. However, insurers increasingly feel pain in other areas, including CRM, B2B, and B2C portals, and business intelligence.
Look at the image below to see what a modern insurance platform contains compared to a traditional core system:
You should look at your entire solution ecosystem and see whether improved integration will benefit you. For example, instead of wasting resources on securely opening your data or manually exporting it for a B2B portal, you could just rely on an integrated API functionality that exposes your data in a secure manner.
For example, when it comes to insurers looking to improve their customer experience, our AdInsure solution supports multichannel operations and can be easily integrated with portals, mobile applications, and chatbots. At the same time, it can provide a Client 360-degree view and provide complimentary CRM features.
In short, a modern integrated platform can replace many of your existing separate solutions to deliver new functionalities as you reduce complexity and costs. You should also look at new features in light of your business strategy. Are you looking to expand your offering to account for emerging risks? Then you definitely need a platform that allows you to create new products quickly. Do you want to distribute your products more broadly? Then you should be looking for API functionalities that support ecosystem integration.
After you have identified the features you want in your new insurance platform, start evaluating technology aspects. Here are some of the factors you should look for in a digital platform:
Replacing your core system might be a risky undertaking that is nevertheless needed for any insurer looking to stay competitive in the rapidly shifting market. Legacy applications, manual processes, outdated technologies, and mainframe systems, should be a thing of the past for modern digital insurers.
The path to Business growth via technology transformation doesn’t have to be all risk, though. What is needed is a planned and considered approach that starts with identifying your pain points and overall business strategy and continues with evaluating the possibilities the modern solutions offer.
Standard insurance platforms are not only faster and easier to deploy, but they provide more functionalities than traditional core systems, facilitate things like compliance and multiline operations, and are well equipped for the future. This makes them a popular choice for companies looking to reduce their costs as well as open their operations to integration through APIs and other technologies.
Are you ready for your company's digital transformation journey?